Led the content design strategy for two insurance quote flows and a redesign of Questrade’s self-directed investing app, Edge. Check out a prototype of the auto insurance flow here and wireframes of the Edge onboarding flow here.

I helped develop, chase produce, launch, and host a Canadian podcast about personal finance. It went on to have 30 episodes and over 40,000 listens in its first year. Check out the first ever episode here.

Lifecycle, web, and app copywriting for KOHO, a Canadian fintech company. Highlights included encouraging 99% of users to switch from Visa to Mastercard within six months and increasing open rates by over 40%. Check out a few examples here.

SEO and brand blogging for various companies, such as Ratehub.ca, KOHO, Money.ca, BMO, CAA Magazine, and many more. Check out this article about talking to your kids about money, this one about working for yourself, or this one about riding a motorcycle.

Along with two other founders, I launched a weekly newsletter that’s meant to soften the Sunday Scaries and make people a little happier. Check out an article about things that make me happy here or read about my run-in with a bat here.

I led the social media campaign for over a dozen CF mall Instagram and Facebook pages. This included an interactive live story time with Santa and several promotional videos throughout the Holiday season. You can view some of the short videos I helped write, storyboard, and produce here.